Meet Nicole

Nicole is a brand builder, cultural strategist, and growth operator who has turned complex systems and outdated industries into movements that matter.

Most recently, Nicole was one of the first employees at Rewiring America, a climate advocacy nonprofit, where she served as Vice President of Growth. As a member of the executive team, she helped scale the organization from a five-person startup to a 140-person national force. She played a key role in shaping the strategy, programs and partnerships that transformed household electrification from a technical policy idea into a cultural movement centered on abundance, accessibility, and consumer action. She was also part of the internal SWAT team that wrote and designed an application that won the organization a $500M federal grant.

Previously, Nicole was the Co-founder & CEO of Brideside, a multi-million direct-to-consumer wedding brand. She raised over $15M in venture capital financing and built a team of 120, launching showrooms in major markets and pioneering new models for digital commerce and personalized customer experience. Prior to founding Brideside, she worked in venture capital and investment banking. Nicole holds an MBA in Entrepreneurship & Innovation from The Kellogg School of Management and a BA in Economics from Wellesley College.

Nicole now lives in Topanga Canyon, just outside Los Angeles, where she is a strategic advisor and hands-on operator who bridges the gap between high-level strategy and tactical execution for startups and companies. She works with companies in the consumer, media, technology and climate impact spaces. She brings a rare mix of operational depth, creative sensibility, and zero-to-one momentum-building to the teams she supports. She’s also the creator of Widowtitties, a short film about losing her husband to cancer at age 35 while leading a fast-growth company—you can find it here. When she’s not working, Nicole can be found hiking or surfing with her husband, her pup Joni, and her three stepkids—or at a concert, way too emotionally invested in the band.